If you're seeking to seriously measure your SEO game, you can't trust just any source you find online that happens to provide SEO advice.
Seeking to the most reliable specialists helps to ensure that you just 're getting the most accurate, up-to-date, and useful SEO advice accessible. With that in mind, this article we comprise 20 top SEO experts and explain why they're worth pursuing.
The Way SEO Specialists Can Help WordPress Users
Before we dive to the listing, it's worth mentioning exactly what makes someone a specialist, versus someone who just happens to be all talk and no action. The people that made it with this listing are pros mainly because of the depth of expertise that they have in advanced SEO, and how they have leveraged that experience into other complementary areas of online marketing (which can be pretty much all of 'em).
While any search engine optimization newcomer who's been able to rank for a long tail keyword with low rivalry can compose a blog post about how they did it (and then of course never update it), these experts are far more sophisticated than that. They've dug deeper into SEO and know how to do all of the dirty work which accompanies position for highly competitive keywords, working with innovative tools, tailoring SEO demands for e-commerce functions, analyzing all kinds of different sets of data, fine-tuning site code to the search engines, plus much more.
Many run their own successful companies online and have helped numerous additional small business sites get more search engine traffic. Some have even been dabbling in SEO because the mid-90s, back when many of us were still wee nippers.
These individuals are the real deal, and they all have the experience and reputations to back them up. Follow their updates and you'll never have to be concerned about getting tricked again by people who keep circulating outdated or just plain wrong search engine optimization information on the internet.
Matt Cutts
Matt Cutts is head of the Webspam team at Google. When there's just going to be one person you'll follow for SEO news and information, Matt Cutts may also be the one since he's got the Google connection. With over 438,000 Twitter followers, he's among the very influential "web celebs" to follow and is essentially the go-to guy for everything SEO. Over the years, Matt has been assisting business owners and owners work on enhancing their search positions by releasing hundreds of videos and sharing valuable SEO advice.
Rand Fishkin
Rand Fishkin is the creator of one of the very popular and authoritative websites out there on SEO and internet advertising, Moz (previously SEOmoz). He was CEO from 2007 to 2014 and now focuses on product and advertising as the "Wizard of Moz" while still contributing frequently to the site. Has given several public speaking presentations at big companies, including Google, Facebook, and Microsoft.
Eric Siu
Eric Siu is the CEO of Single Grain, a digital marketing agency that has worked with big brands like HostGator, Turbo Tax, and Mint. He was the prior growth team leader in Treehouse and has done consulting work for many Fortune 500 companies and venture-backed startups. Eric is a frequent contributor to reputable websites including Search Engine Watch and Entrepreneur, and he runs a site at Growth Everywhere where he covers business, entrepreneurship, and, of course, SEO.
Eric Ward
Eric Ward has been a "linking strategist since the dawn of time," according to his Twitter bio. He claims to have actually kicked off the web's very first link building services way back in 1994 and has helped tremendous sites like Amazon, PBS, and Weather.com execute successful link building campaigns. He also 's been a frequent contributor to both Search Engine Land and ClickZ as well as a speaker at many key industry events. He publishes a superior newsletter at LinkMoses Private, filled with linking strategies, question and answer fashion tips, customer case studies, news, and much more.
Larry Kim
Larry Kim is the founder of WordStream, a powerful PPC management software enterprise. He's also a leading columnist for both Inc.. Magazine in Addition to Search Engine Land. His blog receives over a million unique visitors every month. He was named the most influential PPC specialist in 2013, 2014, and 2015, and has been the number one top columnist on Search Engine Land at 2013.
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